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January 28, 2014

"On the Frontline of Public Perceptions: What Can the Long Term Care Industry do to Counteract Negative Press"

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"On the Frontline of Public Perceptions: What Can the Long Term Care Industry do to Counteract Negative Press," was presented at ACI's 4th Annual Forum on Preventing and Defending Long Term Care Litigation. Topics covered include:

  • Understanding how public perception is affecting litigation tactics by the plaintiff ’s bar
  • Developing a good reputation and fostering positive public relations to increase favorable public perception pre-suit
    o Putting a face to the nursing home pre-trial 
  • Strategies to help present the company’s side of the story when the spokesperson’s expertise lies in medical care, not PR
  • Developing a crisis checklist – considerations before and after a media piece goes public
     

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