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Lori Zirkle’s practice is concentrated in complex product liability litigation, with an emphasis on the defense of major domestic and international manufacturers of automobiles, recreational vehicles, medical devices and child products. An experienced trial attorney, Lori has tried to verdict several major product liability cases involving catastrophic injury and wrongful death for her clients throughout the Southwest, and beyond. Additionally, she has worked on several high- profile mass torts.

Lori has significant experience defending large global automotive manufacturers against claims that include crashworthiness, seat belts, rollover/roof crush, vehicle structures, airbags and failure to equip with advanced driver assistance systems. She has represented clients nationwide in cases involving cars, trucks, all-terrain vehicles, sixteen-wheeled mobile cranes, electrical equipment, paint sprayers and sports equipment. Additionally, she continues to grow her experience in the medical device industry, having represented one of the nation's largest medical device companies in complex litigation involving pain pumps.

Lori served as a Judge Pro Tempore for Maricopa County Superior Court in Arizona during 2005. She has lectured on the Federal Trade Commission’s regulation of medical device advertising at the Medical Design and Manufacturing Conference and spoke about managing the major antitrust case from a local counsel perspective at the 56th Antitrust Law Spring Meeting.


Bar Admissions

  • Arizona
  • Colorado

Court Admissions

  • U.S. District Court, District of Arizona
  • U.S. Court of Appeals, Ninth Circuit
  • U.S. District Court, District of Colorado
  • U.S. District Court, Western District of New York


  • Arizona State University, College of Law, J.D., 1993
    —cum laude
    —Best Case Note, Arizona State Law Journal, 1991-1992
    —Senior Note and Comment Editor, Arizona State University, 1992 - 1993

  • University of Arizona, B.S., 1990
    —magna cum laude
    —Phi Kappa Phi
    —Major: Criminal Justice Administration

Professional Associations

    • Arizona Association of Defense Counsel
    • State Bar of Arizona


  • Intentional Interference with an Attorney-Client Relationship: Plattner v. State Farm, 24 Ariz. St. L.J. 839 (1992)

Classes and Seminars Taught

  • "Federal Trade Commission's Regulation of Medical Device Advertising," Medical Design and Manufacturing Conference, Minneapolis, MN, 2001
  • "Managing the Major Antitrust Case - New Techniques," 56th Antitrust Law Spring Meeting, Washington D.C., March 27, 2008