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Joyce M. Peim

Joyce M. Peim

Senior Counsel

Focusing in law and motion and appellate matters, Joyce Peim's analytical abilities and written advocacy skills often result in the dismissal of cases via demurrer or summary judgment. Her primary areas of practice are automotive product liability and consumer product litigation.

As a young litigator she was entrusted with bench and jury trials and judicial arbitrations.  She then served as corporate counsel to Kaiser Foundation Health Plan, Inc., where she directed litigation, sat on the Amicus Curiae Committee, and was the Legislative Compliance Coordinator.  At Kaiser, Joyce was the Team Leader for the Legal Department Total Quality Management (TQM) Pilot Project, which won First Place in the Regional TQM competition. 

Following her tenure at Kaiser, and prior to joining Bowman and Brooke LLP, she was an associate at a Los Angeles product liability firm, where she represented automotive distributors in consumer protection class actions and toxic tort litigation, and defended health care providers in business tort, D&O liability and shareholder derivative suits.

Bar Admissions

  • California, 1986

Court Admissions

  • U.S. District Court, Central District of California, 2005


  • New York Law School, J.D., 1985
    First Year Merit Scholarship
  • Queens College, B.A., 1980
    Regents Scholarship
    Dean's List

Recent News, Events and Blogs

Name / Date / Type


  • ""Surviving" Claims for Punitive Damages in Wrongful Death Cases, " (with Mark V. Berry), Verdict Magazine, Volume 3, 2014, p. 23
  • "Express Warranty Claims Based on Product Safety Ads: The Admissibility of Trade Usage and Comparative Product Performance Evidence in California," (with Mark V. Berry), ABA TIPS Products Liability Committee Newsletter, Summer 2014
  • "Express Warranty Claims Based on Product Safety Ads: The Admissibility of Trade Usage and Comparative Product Performance Evidence," (with Mark V. Berry), Verdict Magazine, Volume 1, 2014, p. 28
  • "Collateral Evidence," (with Mark V. Berry), Los Angeles Lawyer, Summer 2012
  • "Negotiated Rate Differential Meets Collateral Source Rule," (with Mark V. Berry), Health Law 360, June 2011
  • "Time to Take Action, The Erosion of the Statute of Limitations in Product Liability Design Defect Cases" (with Mark V. Berry), Verdict Magazine , 3rd/4th Quarter, 2010
  • "Settlement Focused Defense Discovery in Catastrophic Injury Cases," The Practical Litigator, (co-author) Vol. 5, No. 5, September, 1994

Classes and Seminars Taught

  • Anatomy of an Investigation, Kaiser Foundation Health Plan, Inc.
  • Writing the Settlement Summary, Kaiser Foundation Health Plan, Inc.